No greenwashing. Many so-called natural hair cosmetics use mainly the same synthetic, petroleum-based formula as conventional hair cosmetics, which contain ingredients that are harmful to your health and the environment, such as quaternary ammonium compounds and silicones as an active conditioner ingredient. These have poor bio degradability, accumulate in water and are often aquatically toxic.
Active plant ingredients are usually only available in low concentrations and are primarily used for marketing purposes.
“If you really want to be sure whether the brand is truly natural or if it´s just greenwashing, check the organic certification. Genuine organic products usually bear at least one of numerous organic seals.” Dr. Doris Brandhuber, Co-Founder of Less is More.
Certified Organic. Less is More products are not only natural, but also certified organic according to the Austrian Foods Codex and regulated by Austria Bio Garantie or COSMOS.